Getting your website approved for Google AdSense is one of the biggest milestones for new publishers. However, the approval process is often confusing, especially for beginners who receive repeated rejection emails without clear explanations. If you are wondering how to get Google AdSense approval on a new website, this guide will walk you through everything Google checks content, website structure, policies, technical setup, and required pages.
Why AdSense Approval Matters for New Websites
Google AdSense is one of the most trusted platforms to monetize your website with high-quality ads. For new publishers, it provides:
Instant monetization once approved
Access to safe, high-quality ads
Reliable earnings with CPC/CPM models
Easy ad placement through Auto Ads
But AdSense is selective and approves only websites that meet its guidelines. That’s why understanding the AdSense eligibility criteria is the first step.
Step-by-Step Guide to Get Google AdSense Approval
Here are the Following Steps to Get Google AdSense Approval for yor website:
1. Understand Google AdSense Eligibility Requirements
Before applying, ensure your new website meets all basic conditions. Google only approves websites that are safe, valuable, and user-friendly.
1.1 Original and High-Quality Content
The most important step is to have a website with valuable and original content. Google wants to display ads on sites that provide a good user experience. Before applying, ensure you have a sufficient number of high-quality blog posts or pages.
Your articles must be unique, helpful, and well-researched. Google rejects:
Copied content
Spun or auto-generated content
Thin content (less than 300 words)
Over-optimized keyword stuffing
If your goal is to learn how to get Google AdSense approval on a new website, start by improving your content quality.
1.2 Niche and Topic Clarity
A niche helps Google understand your website purpose. Mixed-topic sites with no structure may face rejection.
1.3 Mandatory Pages
Google expects transparency. Add these pages:
About Us
Contact Us
Privacy Policy
Terms & Conditions
These pages build trust and signal professionalism.
2. Publish 10–20 High-Quality Articles
Publishing sufficient content is a major part of the AdSense approval process. For a new website:
Write at least 10–20 articles
Each article should be 800–1200+ words
Use proper headings (H2/H3)
Add images with alt text
Avoid promotional tone
Make sure your content aligns with the Google AdSense guidelines, especially avoiding sensitive or restricted topics.
3. Design a Clean, Professional, and Fast Website
Google operates on the core philosophy “Focus on the user and all else will follow,” believing that prioritizing simplicity, speed, and utility naturally leads to business success.
To achieve this, they rigorously optimize for fast search results, clean interfaces, and minimal distractions, ensuring the user’s journey is as frictionless and efficient as possible.
What You Should Do
Use a simple, responsive theme
Ensure pages load within under 3 seconds
Avoid pop-ups or distracting ads
Make navigation clean and organized
Your design should support the user, not confuse them. A well-organized website increases your chance to get approved by AdSense.
4. Ensure Your Website Is Indexed on Google
Google cannot review a site if it’s not indexed. If a website isn’t indexed, it essentially doesn’t exist in Google’s database, meaning their algorithms cannot “see,” analyze, or rank it.
Steps to Get Indexed
Add your site to Google Search Console
Submit your sitemap
Request indexing for important pages
Fix coverage issues (404, blocked pages)
Search on Google:
site:yourdomain.com
If no results appear, your website is not indexed.
5. Avoid Prohibited Content Completely
Your new website must follow all Google AdSense guidelines. Strict adherence to AdSense guidelines is mandatory because Google prioritizes protecting its advertisers from low-quality, misleading, or harmful content.
If your new site violates these rules,such as having plagiarized content, invalid traffic, or poor navigation,it will be rejected or banned from monetization immediately.
Avoid topics such as:
Adult content
Gambling or betting
Illegal drugs
Copyrighted material
Hateful or unsafe content
Medical advice without expertise
Even one problematic page can lead to rejection.
6. Don’t Use Any External Ads Before AdSense Approval
Using external ads before approval often clutters your site, making it look “spammy” or “low-value,” which is a primary reason for rejection. A clean interface allows Google’s team to easily verify your content quality and ensures your site loads fast enough to meet their strict user experience standards.
Avoid:
Affiliate banners
Pop-up ads
Other ad networks
Buttons that look like ads
Google rejects websites that mislead visitors. Wait until you apply for Google AdSense and get approval.
7.Submit Your Application
Once your site is ready, go to the Google AdSense website and sign up. You’ll need to provide your website’s URL and some other details. This is where you officially request Google to review your site
8.Get Approved and Start Earning
After submitting your application, Google will review your site. This process can take a few days to a few weeks. If your site meets their criteria, you will receive an email confirming your approval, and you can start placing ads on your site.
Once your website is ready, follow this step-by-step application process:
AdSense Approval Process
Visit the AdSense website
Sign in using your Google account
Add your website URL
Submit your site for review
Add the AdSense code to your website
Google will review your content and structure
Approval time usually takes 3–14 days, but for some websites, it may take longer.
Common Reasons New Websites Get Rejected
If your AdSense application gets rejected, the reason is usually one of the following:
Low-quality content
Insufficient articles
Missing mandatory pages
Website not indexed
Slow or broken design
Copyright issues
Policy violations
Fix these issues and reapply after 10–15 days.
Tips to Increase the Chance of AdSense Approval
If you want to maximize your chances of learning how to get Google AdSense approval on a new website, follow these tips:
Write content for users, not search engines
Maintain 100% unique articles
Remove unnecessary plugins
Improve site speed using caching
Add internal links to organize content
Update your website regularly
These small improvements significantly impact the approval decision.
Conclusion
Understanding how to get Google AdSense approval on a new website is not difficult when you follow the correct steps—publish high-quality content, follow AdSense eligibility guidelines, create essential pages, and ensure your website is indexed and user-friendly. Google approves websites that offer value, originality, and safe content.
Once approved, Google AdSense becomes one of the easiest and most reliable ways to monetize your website
