Sony’s profit forecast rose due to strong anime business performance and reduced tariff pressures that improved margins.
Sony Group Corp has lifted its annual profit forecast by 8%, driven by strong growth in its anime and entertainment divisions along with easing global tariff pressures. The company noted that reduced trade-related costs have helped boost margins, while its diversified entertainment portfolio continues to deliver consistent results across gaming, music, and media segments.
Sony’s anime business, in particular, has seen remarkable global demand through streaming platforms and theatrical releases. With PlayStation sales remaining steady and its music label performing well, the company now expects stronger year-end profits. Sony executives emphasized that ongoing investments in creative content and digital expansion will continue to strengthen its leadership in the global entertainment and technology industry.
