Cloudflare Personal Agents: New Analytics and Access Policies for Site Owners

Cloudflare personal agents now appear in Security Analytics, and site owners can allow, limit or block each supported agent from Security Settings, Cloudflare announced on 4 November 2026.

What Cloudflare personal agents analytics shows

  • Personal agents act on a user’s instructions, such as comparing products or completing a purchase, and on a website they look like automated traffic.
  • Security Analytics has a new “Personal Assistants” category in the Bot Analysis chart, alongside Verified Bot, Likely Human, Likely Automated and Automated.
  • A Personal Assistants widget in Top statistics lists which agents visit and how many requests each sends. Filtering on one agent shows the paths it requests, the status codes it gets and the networks it comes from.
  • Sites using Account Abuse Protection, which is still in early access, can see which user an agent represents. Fraud teams can act on one account with a WAF rule on its Hashed User ID instead of blocking the agent for everyone.

New access policies for personal agents

  • The Agents policy now has per-agent options for supported personal agents: Allow (do not block), Block on pages with ads, or Block.
  • The setting is renamed “AI Crawler and Agent access policies” and sits in Security Settings. Existing Search and Training policies stay as they are.
  • When you add a new zone, Cloudflare asks whether you monetise pages with ads and tailors its recommended policies.

What this means for you

If your online store, news site or blog runs behind Cloudflare, you can now tell AI-agent traffic apart from other bots before deciding whether to block it. A site that earns from ads may prefer “Block on pages with ads”, while a shop may welcome agents that help customers reach product pages.

What to check

  • Cloudflare’s post does not say which plans get the analytics or the per-agent policies, and it does not list the supported agents. Confirm both in your dashboard.
  • The post gives no India-specific figures or availability.
  • Account Abuse Protection is early access, so the user-level views will not be on every account.

Cloudflare personal agents FAQ

Where do I see Cloudflare personal agents traffic?

In Security Analytics, pick Personal Assistants in the Bot Analysis chart, or use the Personal Assistants widget in Top statistics.

Where do I set policies for personal agents?

Open Security Settings, go to AI Crawler and Agent access policies, and choose Allow (do not block), Block on pages with ads, or Block for each supported agent.

Do I need a paid Cloudflare plan?

Not stated. Cloudflare’s announcement does not name plans, so check your own dashboard.

Sources

  • Cloudflare Blog – See the agents, set the terms: new visibility and control for personal agents – 4 November 2026

Related: AI Agent Liability: DSCI Proposes Framework for Who Is Responsible

Last updated: 8 November 2026