Source: Digit (Omdia data) and Smartprix (Counterpoint data) • Date: 21 October 2026 and 25 October 2026
India smartphone shipments in Q3 2026 fell 26% year on year to 35.8 million units, the lowest third quarter since 2016, with Samsung back at No. 1, according to Omdia; Counterpoint also names Samsung first but puts the fall at 20%.
India smartphone shipments Q3 2026: Omdia numbers
- Total shipments: 35.8 million units, down 26% year on year.
- Samsung: 6.7 million units, back at the top for the first time since Q1 2024.
- vivo: 6.4 million units, down 34%, the steepest fall among the top five.
- OPPO: 4.9 million units, down 24%.
- Xiaomi: 4.7 million units, down 28%.
- Apple: 3.9 million units.
- Chinese brands together held about 68%, down from about 75% a year earlier.
What Counterpoint reports
- Counterpoint puts the Q3 2026 fall at 20%, a ten-year low, and expects the market to shrink about 13% in 2026.
- Shares: Samsung 17%, vivo (excluding iQOO) 16%, OPPO 12%, Xiaomi (including POCO) 12%, Apple 8%.
- Sub-₹20,000 shipments dropped 47%, the sharpest fall of any price band.
- Indian brands together reached 15% share, up from 3% a year earlier.
- Counterpoint links the slump to rising memory prices, longer replacement cycles and handset price hikes.
What the numbers mean for buyers
- The two firms use different methods, so their fall (26% vs 20%) and shares are not directly comparable.
- Cheaper phones are hit hardest, so budget buyers may see fewer low-priced options and more price-band shifts.
- Check current prices on the retailer page before buying, as prices are changing.
India smartphone shipments Q3 2026 FAQ
How much did India smartphone shipments fall in Q3 2026?
Omdia reports a 26% fall to 35.8 million units; Counterpoint reports a 20% fall. The two firms measure differently.
Which brand is No. 1 in India in Q3 2026?
Samsung, per both Omdia (6.7 million units) and Counterpoint (17% share).
Which price segment fell the most?
Counterpoint says phones under ₹20,000 fell 47% in shipments.
Related: OPPO Find X10 Series Launched in India: Prices, Specs and Sale Date
Last updated: 25 October 2026
