Source: Digitimes
Apple is reportedly planning to launch an affordable MacBook lineup as part of its strategy to enter the budget laptop market in 2025. According to reports from DigiTimes, the upcoming budget MacBook series will be designed to cater to students, educators, and first-time laptop buyers looking for an Apple laptop at a lower price point. This marks a significant shift in Apple’s approach, as the brand has traditionally focused on premium devices.
Unlike the existing MacBook Air and MacBook Pro models, the new range is expected to feature cost-effective components and simplified design elements to keep prices competitive. Industry experts suggest that Apple might use different materials and display technologies while still maintaining its signature macOS performance and build quality. The goal is to directly compete with Chromebooks and low-cost Windows laptops, which dominate the education and entry-level markets. Analysts believe the introduction of an affordable Apple laptop could significantly expand the company’s global user base. With macOS optimization, seamless ecosystem integration, and Apple’s reputation for longevity, the budget MacBook 2025 could become a strong contender in the under-₹60,000 segment. While Apple hasn’t officially confirmed the launch, reports indicate that the new model could debut by mid-2026, depending on production timelines and market readiness.
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